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How 'pirates' are rocking the boAt
Battered by the onslaught of a sea of clones, knockoffs, and price warriors, homegrown wearable and audio biggie boAt finds itself in choppy waters. Can the leader arrest an alarming slide in its mark
ByRajiv Singh
This is a moment of reckoning for Indian brands: Vivek Gambhir, boAt CEO
ByDelshad Irani
'Direct To Consumer': What does it take to succeed on the D2C bandwagon?
ByShubhranshu Singh
How India's boAt became the fifth largest wearable brand in the world
ByRajiv Singh
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