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Fact or farce: Why are AdEx projections by Dentsu, GroupM and Madison thousands of crores apart?
Top advertisers said that the divergence in projections is due to differences in digital Adex numbers and agencies' own vantage and advantage
ByTasmayee Laha Roy
India's Top Digital Stars: The making of the list
ByKunal Sawant
By 2032, AI-enabled advertising could account for $1.3 trillion in ad revenue
ByAnkita Saxena
Seeing a lot of new money coming into the market: GroupM's APAC CEO
ByShibani Gharat
Turn the Tide: How digital media marketing can be harnessed to revive business using the GroupM-Facebook Media Playbook
ByBrand Connect
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GroupM & Facebook report outlines media strategies to help marketers re-emerge in the new normal
ByBrand Connect
Print advertising expenditure grows in India, bucking global trend: GroupM report
ByShruti Venkatesh
Advertisers wake up to life beyond cricket
ByShruti Venkatesh
India's ad investment estimated to see 15.5% growth in 2016: GroupM
ByShruti Venkatesh

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