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Storyboard18 | Marketers believe they write good briefs. Ad agency execs disagree
Decoding modern-day advertising briefs–what works and what doesn't
ByPriyanka Nair
Madhukar Parekh Of Pidilite Is Moving From Strength To Strength
BySamar Srivastava
Balvant Parekh: A Legacy That Sticks
BySamar Srivastava

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Putting law in order
ByHimani Kothari
The induction of Neville Tata heralds the next chapter at Tata Trusts
BySamar Srivastava
Forging Strength in metals: The story of M A Metal Corporation’s global reach
ByBrand Connect
‘I have to balance being the face of the company and giving hands-on time’
BySamreen Wani
‘We wanted to make India self-reliant in critical mineral recycling’
ByMonica Bathija
Drop 10-minute delivery promise: Govt tells quick-commerce platforms
ByNaini Thaker
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