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Storyboard18 | Marketers believe they write good briefs. Ad agency execs disagree

Decoding modern-day advertising briefs–what works and what doesn't

ByPriyanka Nair

Madhukar Parekh Of Pidilite Is Moving From Strength To Strength

BySamar Srivastava

Balvant Parekh: A Legacy That Sticks

BySamar Srivastava

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