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Is preaching to the choir bad marketing?

Greatly successful brands make choosing and buying as simple as possible. But achieving this requires careful strategy

ByShubhranshu Singh

One, two, unbuckle my shoe: Why the Adidas-Reebok gambit failed

Reinventing supply chain models during the pandemic

ByDr RK Amit and S Ramachandran

Reebok ropes in Katrina Kaif as brand ambassador

Adidas versus Subhinder

ByNitin Paranjpe

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