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Is preaching to the choir bad marketing?
Greatly successful brands make choosing and buying as simple as possible. But achieving this requires careful strategy
ByShubhranshu Singh
One, two, unbuckle my shoe: Why the Adidas-Reebok gambit failed
ByRajiv Singh
Reinventing supply chain models during the pandemic
ByDr RK Amit and S Ramachandran
Reebok ropes in Katrina Kaif as brand ambassador
ByRajiv Singh
Adidas versus Subhinder
ByNitin Paranjpe
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