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richard ivey school of business

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Go Tell It On The Mountains: How Word Of Mouth Can Lead To Buy-In Of A Technology
Social interaction is critical in the diffusion of all innovations
ByIvey Business School
"No really, my market is different!"
ByIvey Business School
Why Marketers Get no Respect
ByIvey Business School
Professors Influence Leader Behaviour
ByIvey Business School
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