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'There is a shift from collaborating with just the biggest creator to the right creator'
Saket Jha Saurabh of Snap talks about the evolution of the creator economy, brand collaborations, and how Snap is different from its rivals
BySamidha Jain
Influencers want brands' sponsorship, but not their rules
ByStanford
Gen Z presents a $2 trillion economic opportunity by 2035: Report
BySamidha Jain
Users first, brands later: Snapchat's Resh Sidhu's message for marketers on AR
ByPriyanka Nair
Snap shares plunge 25% as losses triple
ByAFP
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End of road for controversial Snapchat 'speed filter'
ByAFPRelaxnews
New Age Business Disruptors
ByCaroline Howard,Michael Noer,Tom Post
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