CustomerSuccessBox is helping clients understand customer behaviour
The startup provides real-time information about subscribers and the chance that they will renew their subscription
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Last Updated: Jul 10, 2018, 12:47 IST1 min
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Amritpal Singh (left), and Puneet Kataria’s CustomerSuccessBox warns clients if they risk losing a customer Image: Amit VermaAs the sharing economy matures, more and more people are seeing the benefits of renting goods rather than owning them. As a result, understanding customer behaviour and choices has become crucial for companies. That’s where CustomerSuccessBox (CSB) comes in.
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It helps businesses understand things like the likelihood of users renewing or terminating their subscription. “Each company following this [subscription] model is clueless about its subscribers’ choices, until the date of contract renewal. By then, it is usually too late to retain a customer,” says Puneet Kataria, 41, CEO and founder, CSB. This affects a company’s monthly recurring revenue, a major part of the total income. “Through machine learning and AI, we decided to cater to this gap in the market, by providing real time information about each account, that is every client,” says Kataria, who has been a sales professional for 16 years and was vice president, sales and marketing, at a SaaS company previously.
As of now, the startup is tracking 100,000 accounts daily it hopes to have 10 times the number by the end of next year. CSB raised $1 million in a pre-Series A funding led by pi Ventures with participation from Axilor Ventures in March 2018.
“Every SaaS platform charges by the value delivered. For CSB, it’s the client account and every customer saved is revenue earned. Today CSB processes millions of events to track the health for over 100,000 accounts daily,” says co-founder Amritpal Singh, 28. The B2B startup’s prices range from $199 for 200 accounts to $999 for 2,000 accounts per month.
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First Published: Jul 10, 2018, 12:47
Subscribe NowNaini Thaker is an Assistant Editor at Forbes India, where she has been reporting and writing for over seven years. Her editorial focus spans technology, startups, pharmaceuticals, and manufacturing.
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