Here's Why Customized Solutions are All the Rage

Until a few years ago, automation technology in India was ‘good-to-have’ – but today, it has become a ‘must-have’ and promises great growth potential. Due to the rapid growth of India’s manufacturing sector and the ever-increasing competition, companies have begun to adopt advanced automation solutions to produce better quality products in larger numbers. At the same time, being a large and rapidly growing economy with a favorably evolving demographic profile, the Indian subcontinent has become an important market for international players.

Being pioneers in the field of automation, leading Japanese companies, such as Mitsubishi Electric, have begun to focus on understanding the preferences, needs and requirements of the Indian markets and have been adapting their technologies and products accordingly.

To deploy better and faster services, the company is also making great strides of progress in the HVAC industry, which is changing rapidly to keep up with extreme climatic conditions, growing construction activities in the commercial and residential sectors and various government initiatives aimed at improving energy efficiency. Mitsubishi Electric is consistently working on rapid expansion of its e-F@ctory solutions, enabling the manufacturing units to make better quality goods. A recent customized offering by Mitsubishi Electric in the HVAC space includes the introduction of a new three-star inverter AC, the “JP Series”. This new range of split air conditioners offers maximum comfort at a minimum environmental cost. Mitsubishi Electric had also introduced a solar pump controller, a couple of years ago. True to the company’s powerful tagline – “Changes for the better” – this updated controller delivers maximum efficiency and safety. Since its introduction, it has received excellent responses from users.

A sterling Mitsubishi Electric’s success story revolves around its rolling-stock product for the transportation system. This product is tailor-made for India as the components are incorporated in a dust-free casing, which makes them reliable for use in Indian conditions. Another interesting product engineered specifically for the Indian audience is the Graphic Operation Controller (GOC), a customized factory automation product that doubles up as a controller with display and suits the limited requirements and budgets of even SMEs.

Constantly open to new ideas and willing to invest towards product development and manufacturing in India, Mitsubishi Electric bases its strategies on the market research and analysis that it undertakes intermittently. The results of these studies, coupled with the company’s view on the emerging business scenario, guide it with respect to investments. Most significantly, the product engineering and development teams from its headquarters in Japan regularly visit India to conduct market research and garner customer feedback, as well as to tailor-make products suitable for Indian conditions.