The guys at the top of the pyramid, for their part, may just be looking beyond the material, towards the experiential. How about, for instance, a 27-day global private jet tour packed with cultural immersive elements? For more on that, Darielle Britto’s ‘Around the World, On A Private Jet’.
Is there a downside to the luxe life? Perhaps, if you’re borrowing and binge buying like there’s no tomorrow. But, of course, there’s a tomorrow (the pay-later part). The larger picture may be of a phenomenon sociologists dub ‘status anxiety’—those of modest means trying to keep up with the opulent Joneses. But let’s keep that for another day.
For now it’s hello, good buys.
Best,Brian CarvalhoEditor, Forbes IndiaEmail: Brian.Carvalho@nw18.comTwitter ID: @Brianc_Ed
First Published: Nov 06, 2023, 11:56
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