The right app-titude
Games are the most popular mobile apps, while user retention is the top challenge for app marketers, finds InMobi study
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Last Updated: Sep 14, 2017, 07:51 IST1 min
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Mobile apps have become an important form of user engagement and interaction thanks to smartphone penetration. InMobi, a global mobile advertising and discovery platform, carried out its second ‘State of App Performance Marketing’ worldwide study in June-July 2017. Below are the India-specific highlights.
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First Published: Sep 14, 2017, 07:51
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