Make like Barbie! While you might have thought that gendered fashion was a thing of the past, that wasn"t counting on the power of influence of this pop culture icon. With the "Barbie" movie currently filming in California, the world"s most famous doll is imposing her signature style on the catwalks, red carpets, and even our wardrobes, re-establishing certain stereotypes thought dead and buried.
Women have decided to move on from the comfort of sweatpants to embrace more extravagant clothing styles, bright colors and mismatched patterns. And there"s nothing wrong with that. But from there, to choosing to dress like Barbie... It"s actually quite unsettling, especially at a time when designers and brands—driven by a young generation determined to shatter all kinds of norms and conventions— seemed to be moving towards less gendered fashion. Nevertheless, the fact remains that all things pink, ultra-short, ultra-tight and ultra-kitsch appear to be on a mission to conquer our wardrobes this summer, as part of a trend called "Barbiecore."
Also read: Three ways to make your wardrobe greener this Earth Day
Mention of the "Barbiecore" aesthetic inevitably stirs up memories of the Danish band Aqua"s late-"90s song that was an ode—albeit an ironic one—to the dream life of the popular children"s doll. In the video, we see the singer dressed in skirts and crop-tops, tight dresses, and other relics of the nineties, sporting perfectly styled hair, and engaging in activities loaded with all manner of stereotypes. And that"s basically "Barbiecore," but even more pink (if that"s even possible).
But the American actress is far from the only one taking style cues from Barbie. Hailey Bieber posted a picture on Instagram showing her wearing an outfit directly inspired by the world of the famous doll—a pink skin-tight mini-dress and XXL platform boots.
Similarly, the now blonde Kim Kardashian went as far as accessorizing her metallic pink outfit with a matching handbag adorned with multiple glittering embellishments. It"s hard to get more kitsch, and that"s probably—precisely—the appeal here! Meanwhile her sister Khloe posted pictures of herself looking like Barbie in a pink latex minidress with pink shoes and blonde locks. After two particularly gloomy years, the idea is to show off and have fun, summer being the ideal season to do both.
First Published: Jul 08, 2022, 12:07
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