Is Badminton still a hard sell in India?

Indian shuttlers are smashing it on international courts and building the sport's value like never before. But most brands want to invest in events and short-term partnerships

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Last Updated: May 19, 2022, 15:48 IST5 min
Today, badminton has become a household name, feel experts. Image: Shutterstock 
Today, badminton has become a household name, feel exp...
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First Published: May 19, 2022, 15:48

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