The house of Faisal Hamid: Crafting a legacy in sound, style & space
The Faisal family's journey: How a passion for sound became a legacy of luxury, heritage, and curated experiences
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Sep 04, 2025, 18:16 IST3 min
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New Delhi [India], September 1: When heritage fuses with ambition, a family transforms personal passion into a multi-industry empire redefining luxury for modern India.
In luxury, true success is measured less by balance sheets and more by the legacies that outlast them. It is in this rarefied world—where commerce becomes culture and ambition turns into art—that the story of Faisal Hamid and his family finds resonance.
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What began in 1999 as Sound of Music—a boutique experiment in high-fidelity audio—has since matured into an empire synonymous with heritage, refinement, and visionary growth. For the Faisals, luxury is not just about possessions; it is about curating experiences. And as the family strides across industries, their philosophy is unmistakable: luxury is a lifestyle ecosystem, not a singular product.
The Matriarch’s Quiet Power
Much is said about the entrepreneurial origins of Faisal Hamid, yet insiders often point to Mrs. Roohi Faisal as the empire’s steady hand. Where Faisal was the architect, Roohi became the custodian—curating the family’s core values of quality and authenticity. Today, she is seen not only as the matriarch but as the “balancing force” who ensures that every new venture safeguards the integrity of the family’s brand ethos.Her influence is particularly visible in ventures that require a fusion of elegance and resilience—fashion with her daughter Laila, wellness-driven real estate, and hospitality steeped in cultural authenticity.
Beyond Sound: Building Intelligent Ecosystems
At the center of the family’s identity remains Sound of Music—Faisal Hamid’s original vision of sound not just heard, but felt. Now under the stewardship of the next generation, Sultan and Laila, the brand has expanded beyond audio to orchestrate fully integrated lifestyle solutions.Invisible in-wall speakers, porcelain-crafted audio sculptures, and bespoke home automation systems reflect more than engineering finesse—they symbolize the art of living. For India’s new elite, the brand delivers not gadgets, but curated sanctuaries—homes designed to think, feel, and ultimately, breathe luxury.
A Multi-Generational Expansion Strategy
The Faisal family, however, is not content to remain champion of a niche. Their next chapter echoes the global luxury playbook: cross-industry empire building while preserving distinct heritage.- Real Estate in Kashmir: In one of the most ambitious luxury real estate projects in India, the family is developing a 100-acre residential community set against the Himalayan backdrop. Conceived as a “Beverly Hills of the Himalayas,” it promises an unrivaled fusion of technology, wellness, and environmentally attuned design.
- Luxury Hospitality: In Pahalgam, the family is translating Kashmir’s picturesque tranquility into world-class resorts. Not just hotels, but cultural sanctuaries designed to deliver authentic Kashmiri warmth—distilled through the lens of global luxury.
- Fashion & Lifestyle: Laila Faisal and Roohi Faisal helm LRF Designs, the family’s couture-fashion house. Already earning acclaim among India’s tastemakers, LRF is more than a fashion label—it is the next frontier in the family’s effort to expand their universe of style, fusing timeless design with international sophistication.
The Family Governance Advantage
What sets the Faisals apart from many entrepreneurial dynasties is not just ambition, but harmony. Faisal Hamid remains the visionary patriarch; Roohi—the anchor of principles; Laila—the creative torchbearer with global instincts; and Sultan—the futurist driving technological reinvention.Together, they embody a family business model rarely achieved: equal parts innovation, continuity, and cultural rootedness.
The Symphony of the Future
If Sound of Music was the overture, the current family empire is the crescendo. As Faisal Hamid often says, “Luxury is a symphony—and every instrument, whether sound, fashion, or living, must play in harmony.”From audio systems that dissolve into walls, to fashion ateliers shaping couture, to Himalayan residences redefining aspirational living—The House of Faisal Hamid is constructing not merely businesses, but a lifestyle universe.
At a time when India is emerging as both consumer and creator of global luxury, the Faisals represent a rare story: of a family audacious enough to dream across industries, disciplined enough to preserve a legacy, and visionary enough to shape the next era of how the wealthy will live, dress, and experience the world.
For the Faisals, the future is not just an encore. It is an entirely new composition—one that the world, from Delhi to Dubai to Davos, is preparing to applaud.
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