Get inspired by this Museum of Failure!
The newly opened 'Museum of Failure' in Sweden on failed innovations is a lesson in embracing your errors
Curated By: Madhu Kapparath
BIC For Her
2011
The French company BIC is best known for their ballpoint pens, which have been produced since the 1950s. Bic for Her are pens designed to ‘fit comfortably in a woman’s hand’ with pastel colors and glitter, ofcourse. The launch was an instant flop. Consumers ridiculed the product in terrible reviews. On her talk show, the comedian Ellen DeGeneres made fun of the pens ‘Over the last 20 years, companies have spent millions of dollars making pills that grow men’s hair and fix men’s sex lives, and now ladies have a pen’!
2011
The French company BIC is best known for their ballpoint pens, which have been produced since the 1950s. Bic for Her are pens designed to ‘fit comfortably in a woman’s hand’ with pastel colors and glitter, ofcourse. The launch was an instant flop. Consumers ridiculed the product in terrible reviews. On her talk show, the comedian Ellen DeGeneres made fun of the pens ‘Over the last 20 years, companies have spent millions of dollars making pills that grow men’s hair and fix men’s sex lives, and now ladies have a pen’!
