The event kicked off with homage to Karl Slym. Everybody got up. There was Slym’s picture right in front of us. 1963-2014. In the last 15 months or so that he spent at Tata Motors, Slym had only one agenda in his mind: Tata Motors had to wake up to create a new product. Everybody, from engineering to quality to design must come together and build a fresh product. One that is not called Indica or Vista or Manza. Everything about it had to be new. And cool, young and fun. Something very unlike Tata Motors.
After putting in months of hard work, Tata Motors today unveiled two new vehicles: a sub-4-metre sedan called Zest and a hatchback called Bolt. Both these vehicles have been built on the modified X1 platform, same as Vista and Manza. But that’s where the commonality ends. “Everything else about these vehicles is new. From the design to engineering to engines to electronics,” said Tim Leverton, head of research and development (R&D) at Tata Motors.
Both cars will be available in petrol and diesel variants. They will be powered by the 1.2 T Revotron engine, which is a petrol turbocharged engine. The Zest will also be available with the F-Tronic Automated Manual Transmission (AMT) technology, which, to put it simply, is like driving a car without a clutch. “Ease of driving is going to be a big thing in the future. AMT is better than a fully automatic transmission in terms of fuel efficiency. You will certainly see it in other portfolio products as well. 2014 is going to be an exciting year and Tata Motors will be in the midst of it,” said Ranjit Yadav, president of the passenger vehicles business. Both vehicles will be launched in the second half of 2014.
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(This story appears in the 07 February, 2014 issue of Forbes India. To visit our Archives, click here.)
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tata motors jai ho bring up.....on Feb 4, 2014