Tata Motors, unveiled two new cars on Wednesday—-their first such launch in four years—-in a bid to battle sliding domestic sales.
India’s top carmaker unveiled the Bolt, a premium hatchback, and Zest, an entry-level sedan, to tap into the small car market. However, the Forbes India team both the cars are uncannily similar in their looks to Tata’s own Indica Vista and competitor Maruti’s Dzire, respectively.
Tata’s last launch was the Aria crossover in 2010. Tata Motors officials said they also plan to launch an SUV, the Nexon, with advanced connectivity features.
Regardless of the cheer surrounding the new cars, it will be a tough 2014 for Tata Motors. Analysts fear that the sudden death of its managing director Karl Slym—who is said to have committed suicide in Bangkok last month—could impact the company’s future.
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(This story appears in the 21 February, 2014 issue of Forbes India. To visit our Archives, click here.)