The festival bug bites the cinegoer yet again. And it is a bigger bite than ever. Bollywood’s Eid offering, the Shah Rukh Khan-starrer Chennai Express, has grossed Rs 113 crore in a span of four days. This made it the fastest to reach the 100-crore club—increasingly becoming the industry benchmark. It also recorded the highest collections (Rs 6.75 crore) from paid previews surging ahead of 3 Idiots that had earned Rs 2.7 crore in 2009.
“Chennai Express has shattered previous records in international markets as well,” tweeted film trade analyst Taran Adarsh.
What really makes a film a speedy success? Impeccable marketing, a bankable star and the unstinting appetite of film buffs? Sure. But there are pure business reasons at play too.
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(This story appears in the 06 September, 2013 issue of Forbes India. To visit our Archives, click here.)