Lemon Tree Hotels Comes to Delhi Aerocity

Published: Jan 10, 2014 06:07:17 AM IST
Updated: Jan 7, 2014 03:26:21 PM IST
Lemon Tree Hotels Comes to Delhi Aerocity
Image: Amit Verma

Entrepreneur patu Keswani’s Lemon Tree Hotels became the second hotel, after JW Marriott, to open at Delhi Aerocity near the IGI Airport.

Two of its brands—Lemon Tree Premier (four-star) and Red Fox Hotel (budget) were launched in late December.

The year-long delay has cost Keswani Rs 100 crore and has robbed him of the most lucrative month for hoteliers, November. That has made his break-even time even longer.

But there is a blessing. Aerocity will be the biggest hub for hospitality in India when all 5,000 rooms (of various hotels) are ready. This might take three more years, which gives Lemon Tree enough time to operate without much competition.

 

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(This story appears in the 24 January, 2014 issue of Forbes India. To visit our Archives, click here.)

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  • Simonjames

    Lemon tree comes in the 4 star category. So its a kind of cheap luxury hotel.

    on Jan 14, 2014