Of the more than 50 Bollywood films released in the past year—fewer than normal because of the pandemic—just one-fifth have met or surpassed revenue targets, said media analyst Karan Taurani of Elara Capital. Pre-pandemic it was 50 percent
In this picture taken on October 1, 2022, a moviegoer poses for a picture next to a cinema poster of Tollywood star Chiranjeevi and Bollywood's Salman Khan outside the G7 multiplex in Mumbai. India's Bollywood film industry, long part of the cultural fabric of the movie-mad country of 1.4 billion people, is facing its biggest-ever crisis as streaming services and non-Hindi language rivals steal its sparkle. Image: Punit PARANJPE / AFP