BookMyShow, India’s largest online entertainment ticketing brand, has acquired a majority stake in Chennai based fan relationship management (FRM) solutions provider, Fantain Sports Pvt. Ltd for an undisclosed amount. Fantain provides fan insights, engagement and monetisation on its proprietary FRM platform specifically catering to sports businesses in India.
BookMyShow will utilise the analytical intelligence of Fantain to gain in-depth knowledge and insights about ‘fans’, the most vital stakeholder for all sports events.
“Sports in India continue to gain immense traction from people all across the country. Since, at BookMyShow, we have always emphasised on delighting users through our offerings and services, our investment in Faintain will further be fruitful in creating more meaningful engagement and unparalleled solutions for sports fans on BookMyShow,” says Ashish Hemrajani, chief executive and co-founder, BookMyShow.