Forbes India 15th Anniversary Special's new look

Published: Mar 8, 2011 06:32:13 AM IST
Updated: Mar 1, 2011 01:24:59 PM IST

For quite some time now, I’ve hated Flipkart’s ( ) interface. I thought it clunky, unwieldy and pretty damn ugly. That said, I’ve been a regular on the site because they’ve delivered books quietly, efficiently and at perhaps the best prices I’ve seen any place in the country. For instance, the hardbound edition of India: A Portrait by Patrick French is now available in bookstores for Rs. 699. I bought it off Flipkart for Rs. 524.

But that’s not the reason why Flipkart is being talked about here. Last week, the Web site finally unveiled a new look. And boy, does it work! The interface is slick and very quick. What I liked more is that there is a version of the site that works equally well on the mobile phone.

Flipkart has introduced new categories like movies, music, games, cameras and computers. Now, if only Flipkart got into e-readers and e-books as well!

(This story appears in the 11 March, 2011 issue of Forbes India. To visit our Archives, click here.)