As this page goes to press, we hear that ad agency Lowe has won the Channel [V] business, with a pitch positioning the channel as “Bloody Cool.” That job, we thought, had been done earlier, in 1993, with the channel’s Quick Gun Murugan promos.
Those delightfully hammy, hyper-coloured shorts with their portly Tam cowboy’s “Oru whiskey, oru masala dosai
” and “Mind it!” were a huge favourite with a generation learning to be proud of home-grown music, giving weight to the tagline, “We are like this only.” (That the channel eventually became a modernised Chayageet
and an adjunct to Bollywood is another story.)
Sixteen years ago, director Shashank Ghosh tells us, the then-head of Star TV Asia, Gary Davey, proposed that the concept be made into a full-length feature film. Now, Quick Gun Murugun
the movie is set to hit the screens by end-August. It has many from the original team behind it: Ghosh, writers Rajesh Devraj, with Suresh Manian, producer Anand Surapur. In Devraj’s script, veteran Andhra star Dr Rajendra Prasad plays a vegetarian cowboy defending the cows of the land from becoming beef dosais
. QGM, we predict, will win hordes of new fans. We recommend you line up to see him break down the doors in a new arena: Non-formula home-grown cinema.
(This story appears in the 28 August, 2009 issue of Forbes India. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)