Laxminarayana, Sourav and Amalesh
Author
Laxminarayana Yashaswy Akella is Doctoral Student, Marketing and Sourav Bikash Borah is Assistant Professor, Marketing at IIM Ahmedabad. Amalesh Sharma is Assistant Professor, Marketing at Mays Business School, Texas A&M University.
CoronavirusHow luxury brands can create hedonistic experiences, virtually
While things are slowly reopening, social distancing malls are here to stay, and physical retail will still face few takers. Luxury brands, meanwhile, can leverage technology to connect with their customers
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