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Forbes India

22 April, 2022



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    Can D2C brands maintain their growth momentum?

    As the pandemic gripped the world, nascent direct-to-consumer (D2C), or digital-first brands, hit the fast lane. The business case was made pre-pandemic for such labels that bypass traditional marketing and rely instead on online influencers to build a customer connect. It has worked, now can they sustain the growth momentum?


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