amul

Milking the Green Revolution: Transforming dairy packaging for a sustainable future

India's dairy industry's reliance on plastic packaging and its environmental impacts are massive. Innovative, sustainable alternatives like bioplastics, recycled materials, and smart packaging can fos

ByISB

Why Amul is investing heavily in international cricket teams like USA Cricket

ByNaini Thaker

A pinch of salt, for everybody

ByRajiv Singh

Amul vs Nandini: Is the geopolitics over milk just an extension of age-old rivalries or the beginning of a new trend?

ByHarish Bijoor

We hope Argentinian clubs and Messi will play in India before World Cup 2026: Leandro Petersen

ByTaruka Srivastav

Storyboard18 - Have you got game?: The message in Wordle's sensational rise

ByAdrian Terron

Timing, sensitivity, and wit: Cornerstones of moment marketing

ByISB

Storyboard | Are advertising agencies getting 'vendor-zoned'?

BySaumya Tewari & Priyanka Nair

Can not-for-profit incubators change India?

ByGayathri Vasudevan

Brands need to pay attention to Indian sportswomen for more than a moment

ByPriyanka Nair

There's some dung around: Solving the dairy value chain problem

BySrikumar Misra

Decoding the groundswell behind Patanjali

ByDamodar Mall

Done right, real-time marketing can work beautifully for brands

ByAnamika Sirohi

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