Q. Why is the Argentine Football Association (AFA) focusing on India?
We started the international expansion of the AFA brand five years ago. Our first identified market was China, where we started AFA marketing activities in 2017, and by 2022 we were able to consistently grow to the current number of eight active regional sponsorships, which generate almost $10 million a year. During World Cup 2018, we identified India as the following step in our expansion. Analysis and market studies showed that the Indian football market represented 42 percent of its total sports market, and that by 2027 was likely to grow five times to reach $100 billion. A decision was taken by 2020, and AFA’s focus is now on India in terms of marketing and commercial opportunities.