The dairy giant is also the primary sponsor for the Sri Lankan and South African teams in the ongoing ICC Men's T20 World Cup. The collaboration is proving to be a win-win situation for both—the company and the sport. Here's how
Harmeet Singh of USA celebrates with teammates after dismissing Aaron Johnson of Canada during the ICC Men's T20 Cricket World Cup West Indies & USA 2024 match between USA and Canada at Grand Prairie Cricket Stadium on June 01, 2024 in Dallas, Texas. Images: Robert Cianflone/Getty Images