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Fact or farce: Why are AdEx projections by Dentsu, GroupM and Madison thousands of crores apart?

Top advertisers said that the divergence in projections is due to differences in digital Adex numbers and agencies' own vantage and advantage

ByTasmayee Laha Roy

Storyboard Exclusive: Meet Ogilvy's global CEO Andy Main, the 'outsider' scripting the ad agency's transformation

ByDelshad Irani

The invisible hand behind the Tokyo Olympics

Sandeep Goyal and his expanding digital universe

ByShruti Venkatesh

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