The force behind the Olympic curtain is Dentsu, an advertising goliath with near mythical levels of power and influence in Japan
The Olympic Stadium ahead of the Tokyo Games in Tokyo, July 19, 2021. Dentsu, an advertising giant hard-wired into major Japanese institutions, stood to be Japan’s biggest winner of this year’s Games. But the pandemic has played havoc with those plans; Image: Doug Mills/The New York Times
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