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Changing with the times: Marketing strategy as a misnomer
Brand strategy based on faux knowledge, bureaucracy, and theoretical constructs is destroying value and eroding brand capital. It's time to get out of the ivory towers and get your hands dirty to get
ByShubhranshu Singh
Tips for clutter-free advertising in the digital era
ByMindShift Interactive
How to retain young talent
ByMindShift Interactive

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