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Traditional trade's resilience in the era of instant gratification
The new age unicorn’s business model is—more the losses, better the valuation. But in the long run, it is important to have a positive cash flow and, ultimately, players with profitable and sustainabl
ByArvind Mediratta
Buy now, pay later: A boon or bane for consumers?
ByRaj Khosla
Storyboard18 | This Diwali, some brands are choosing emotions over hard-sell
BySaumya Tewari & Priyanka Nair
How important is a brand's valuation?
ByShubhranshu Singh
Ten reasons why marketing plans fail
ByHarsh Pamnani
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Cognitive marketing: Future of consumer experiences
ByAmit Xerxes & Ram Padmanabha
Building a Goodtech Future: The rise of technology
ByAbhishek Jain
From hyper growth to hyper fall
ByHarsh Pamnani
What's trending in the fashion industry
ByNeelesh Hundekari
Frugal innovation and innovation for the frugal — How India is becoming a hotbed
ByHarichandan Arakali
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Mobile advertising is undeniably the future
ByMindShift Interactive
It’s all about scale! Have traditional media agencies reached critical MaaS?
ByInfosys
5 Ways to Save the Physical Retail Store
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