Amit Xerxes & Ram Padmanabha
Author
Ram Padmanabha, is the Global Strategy & Consulting Lead, at Publicis.Sapient and Amit Xerxes, is the Senior Director, Technology, at Publicis.Sapient.
Marketing and BrandingCognitive marketing: Future of consumer experiences
Future-driven organisations should identify and adopt the ideal cognitive framework to drive their marketing efforts
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