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Brand Maruti: Lessons on how to understand consumer, act, and race
The average prices of cars bought in India have steadily risen. Amidst this change in spending habits, Maruti, a brand historically synonymous with affordable and functional vehicles, continues to hol
ByISB
The masculinity problem of unisex brands in India
ByAbhik Choudhury
'2020 will be defined by electric car acceptance': Hyundai's SS Kim
BySS Kim
How to keep your brand from ageing
ByHarsh Pamnani
Why the economics of Mahindra Reva e20 don't work
ByAshish K Mishra
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Chevrolet India - The average car company
ByAshish K Mishra
Kitna deti hai? Tall claims on fuel efficiency
ByAshish K Mishra
R. C. Jain: Can't Treat Contract Labour Unfairly
ByAshish K Mishra
Maruti Ertiga Vs Mahindra Mini Xylo
ByAshish K Mishra
Maruti Swift Dzire; Why so cheap?
ByAshish K Mishra
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5 Most Over-hyped Flops of 2011
ByAnirvan Ghosh

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