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The masculinity problem of unisex brands in India
While the brands in the US have had ambassadors like Maria Sharapova, Kylie Jenner, Uma Thurman, Shakira, Jennifer Lopez, their desi avatars are still practicing obsolete method to attract consumers.
ByAbhik Choudhury
Businesses, here's how to plan for the new battlefield
ByHarsh Pamnani

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