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Simply Speaking: Brands are born inside
A brand needs support and reinforcement from its own people first and foremost and committing to creating an environment that makes their people happy and engaged is the way to do it
ByShubhranshu Singh
Throwback: How Thums Up defended against a global giant
BySubodh Tagare,S Vejay Anand
Four predictions for marketing in the 2020s
ByAbhik Choudhury
How India has more women in high-power professions than the west
ByRavneet Pawha
How to create a brand portfolio
ByHarsh Pamnani
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Ingredients to build an admirable brand
ByHarsh Pamnani
Marketing in the era of data hegemony
ByS. Swaminathan
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