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S Vejay Anand
S Vejay Anand
Author
Storyboard18Maggi's two-minute strategy and how convenience and comfort combined
Nestle-owned Maggi Noodles' success in capturing the Indian imagination and taste has taken years
Storyboard18Throwback: Wah Taj! The iconic ad campaign about the effort that leads to perfection
Storyboard18Throwback: Kal Bhi, Aaj Bhi and a journey of memories with VIP luggage ad campaign
Storyboard18Throwback: NECC's 'Egg'cellent 'Roz khao ande'
Storyboard18How Gold Spot became the most popular 'uncola' of its time in India
Storyboard18Throwback: How Thums Up defended against a global giant
Storyboard18Storyboard18-Throwback: How Pan Parag was positioned as a social product
Storyboard18Storyboard18 - Throwback: 'No one wants to lick line drawings, put real ice cream' - ad guru Mohammed Khan on Vadilal's ads

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