Vadilal stands out as a case that belies preconceived notions of an Indian name in a ‘western’ product category. Vadilal is an example of a brand that withstood the perception among ad agencies that some categories like ice cream required western, modern-sounding brand names. The brand name, Vadilal, was desi, hence too uncool a name in this category. But today, Vadilal exemplifies the power of ad campaigns and the many individuals who create and nurture them. How it overcame these preconceived notions is a testimony to the great, mad men and the advertising they created.