In an exclusive conversation as part of Storyboard18's Month In Focus - Just Sports, TCS' chief marketing officer, Rajashree R, shares the brand's approach to global and local sponsorships of sports and events
India is the second most populous country in the world with the worst Olympic record in terms of medals per head. Till we put a stop to considering "running" as a fitness entertainment and start seeing it as a professional sport, nothing will change
In a bid to enhance user base and traffic, gaming and esports companies have pumped in a sizable chunk of their annual ad budget into IPL 2022. Companies expect at least a 20-30 percent rise in user base this IPL season
Fan experiences have become more immersive with new tech tools like metaverse and engagement has become top most priority for broadcasters and franchises across sports formats
Why some of the top advertising agencies haven't returned to Goafest, why some have returned, and why a few others may never return. The real picture, by Storyboard18
"We are relaunching Everest later this year as a digital-first agency," says Goyal in an exclusive interview with Storyboard18. As the agency enters its 50th year of operation, Goyal is looking to revamp and upgrade services, launch new divisions and hire the right talent
Speaking about the increasing popularity of smartwatches, the global CEO of Rado Watch Co, Adrian Bosshard, explains how a smartwatch is merely an instrument that gets obsolete every two years; and why it will never be a competition to the Swiss watch industry
They are not only selling dream houses but boosting trust in the category. Meet the realtor-creators
The CEO of upGrad sheds light on the precise timing of the edtech brand's campaigns coinciding with appraisal time, moving to the next phase with vertical based marketing, and more, in this exclusive interview with Storyboard18
In an exclusive conversation with Storyboard18, Sameer Barde, CEO E-Gaming Federation talks about their ongoing conversations with the central and state governments around regulations in the space, the futility of banning gaming, and the immense revenue potential for both operators and the government
The word design has a wide spectrum—be it making a movie, creating a commercial enterprise, or rearranging the living room furniture. The idea it covers is too vast. And what is good design? André Breton knew: "The solution best adapted to necessity, but very superior to it." I vote for this view
Nykaa's public market debut is only the beginning of the beauty and skincare sector boom in India. With a focus on clean beauty, personalisation, and robust expansion plans, homegrown brands have big plans
KFC India's recent campaign features 'Queen of Speed' PT Usha. Earlier this year, we saw Cred ads featuring Rahul Dravid, Venkatesh Prasad, Javagal Srinath, and Kapil Dev. Edtech platform Whitehat Jr also roped in Dev. What’s with marketers hitching their brandwagons to veterans?
Titan Company's Vandana Bhalla reflects on how The Great Resignation has affected her as a manager and shares tips on how to get through it
There is Abhi-Ash, there is Saifeena and even Amitabh-Jaya. But, for marketers, these power couples still haven't rub off on brands as much. After the initial hype, VicKat may see the same fate, unless they flip the script
Think of Apple—the boss of tactile branding. Netflix’s 'Tudum'. Mastercard’s ‘priceless’ experiences, macarons, and scents. Multisensory branding is an arsenal that can serve marketers well in today’s diverse, multichannel environment, writes Sumit Virmani, CMO, Infosys
EV charging stations can potentially be an impactful outdoor advertising platform, giving brands access to an upwardly mobile, tech savvy and affluent urban consumer base
Brands across sectors like auto, FMCG, and gaming are tying up with music labels, making music an integral part of their marketing playbooks
The pandemic accelerated ad-land's talent drain as employees sought better pay packages, work-life balance, and growth opportunities
Brands targeting millennials and Gen Z users have added online gaming and esports to their advertising gameplans in 2021. Here’s how the year fared for platforms, players and brands
Decoding modern-day advertising briefs–what works and what doesn't
Renewed focus on digital messaging and video-assisted sales kept the luxe market in India buoyant through 2020 and pushed sales numbers to a record high in 2021
The cult of Indian executives running global companies grows, and not just linearly. Here's an attempt to analyse the larger implications of the growing phenomenon of the Made-In-India CEO
In an exclusive chat with Storyboard18, Bengaluru-based creator and internet sensation Shraddha Jain (aiyyoshraddha) talks about influencer marketing, what brands want, storytelling, trending videos that travel from Pune to Paris, and more
Edtech, fintech and foodtech, especially, brands are increasingly facing backlash that can erode brand value and adversely affect consumer perception. So what’s the crisis plan?
They aren't exactly the bloody Cola Wars of yore. But brands are getting cheekier in commercials, spoofing ads of other brands. The question is: Who is laughing?
Marketing is a dynamic field and the pandemic has just highlighted how much it changes, evolves and adapts, says Gaurav Sinha, head of marketing, Audi India