The Grand Jury will deliberate and decide the winners of the 2024 DNPA Awards, recognising cutting-edge digital initiatives that have had a profound contribution in India's progress
The prestigious DNPA Conclave & Awards 2024, exploring the profound impacts of digital transformation, set to kick-off on 6th February 2024 in New Delhi
Many other celebrated personalities to join Indian News TV's biggest award ceremony on 10 January
In emerging markets, the growth of online sales has not led to a decline in the number of physical stores. Indian retail chains, after two years of the pandemic, made a spectacular comeback in 2022. One of India's largest retailers, D-Mart, added 50 new stores and planned to add another 135 in FY 2023-24
As we enter the techade of innovation, our reliance on machines to make decisions for us will inevitably increase. However, it is crucial to remember that human ingenuity drives innovation, writes Kulmeet Bawa
The burgeoning middle class, driven by rising disposable incomes, urbanisation, and the pursuit of a better lifestyle, is exhibiting a noteworthy demand for beauty and wellness products and services, says Puneet Gulati, chief marketing officer, VLCC
Duroflex's Managing Director and Sleep Evangelist Mathew Chandy and newly appointed Group CEO Sridhar Balakrishnan, share how the company is transforming, their plans for India's growing sleep solutions market and taking the firm public
'CNN-News18 Indian of the Year' has a rich legacy of honouring exceptional individuals across various fields. The 2023 winners will be revealed at the star-studded grand awards ceremony in January 2024
As a purpose-driven brand, CNBC-TV18 has driven impactful initiatives, and been the thought leader for over two decades
Resh Sidhu, global director of Arcadia AR Creative Studio at Snapchat, says that when it comes to augmented reality, brands should create an emotional connection. Most brands put the brand message first and not the user, and that's where they fail, she tells Storyboard18 in an exclusive interview
Nitin Jerath, head of design at Karya, an ethical data company, sheds light on using technology to help bring people out of poverty
Nykaa's public market debut is only the beginning of the beauty and skincare sector boom in India. With a focus on clean beauty, personalisation, and robust expansion plans, homegrown brands have big plans
KFC India's recent campaign features 'Queen of Speed' PT Usha. Earlier this year, we saw Cred ads featuring Rahul Dravid, Venkatesh Prasad, Javagal Srinath, and Kapil Dev. Edtech platform Whitehat Jr also roped in Dev. What’s with marketers hitching their brandwagons to veterans?
Titan Company's Vandana Bhalla reflects on how The Great Resignation has affected her as a manager and shares tips on how to get through it
There is Abhi-Ash, there is Saifeena and even Amitabh-Jaya. But, for marketers, these power couples still haven't rub off on brands as much. After the initial hype, VicKat may see the same fate, unless they flip the script
Think of Apple—the boss of tactile branding. Netflix’s 'Tudum'. Mastercard’s ‘priceless’ experiences, macarons, and scents. Multisensory branding is an arsenal that can serve marketers well in today’s diverse, multichannel environment, writes Sumit Virmani, CMO, Infosys
EV charging stations can potentially be an impactful outdoor advertising platform, giving brands access to an upwardly mobile, tech savvy and affluent urban consumer base
Brands across sectors like auto, FMCG, and gaming are tying up with music labels, making music an integral part of their marketing playbooks
The pandemic accelerated ad-land's talent drain as employees sought better pay packages, work-life balance, and growth opportunities
Brands targeting millennials and Gen Z users have added online gaming and esports to their advertising gameplans in 2021. Here’s how the year fared for platforms, players and brands
Decoding modern-day advertising briefs–what works and what doesn't
Renewed focus on digital messaging and video-assisted sales kept the luxe market in India buoyant through 2020 and pushed sales numbers to a record high in 2021
The cult of Indian executives running global companies grows, and not just linearly. Here's an attempt to analyse the larger implications of the growing phenomenon of the Made-In-India CEO
In an exclusive chat with Storyboard18, Bengaluru-based creator and internet sensation Shraddha Jain (aiyyoshraddha) talks about influencer marketing, what brands want, storytelling, trending videos that travel from Pune to Paris, and more
Edtech, fintech and foodtech, especially, brands are increasingly facing backlash that can erode brand value and adversely affect consumer perception. So what’s the crisis plan?
They aren't exactly the bloody Cola Wars of yore. But brands are getting cheekier in commercials, spoofing ads of other brands. The question is: Who is laughing?
Marketing is a dynamic field and the pandemic has just highlighted how much it changes, evolves and adapts, says Gaurav Sinha, head of marketing, Audi India