Storyboard18
-
One day India (for WPP) will overtake the UK market: Mark Read, WPP's chief executive
Mark Read, CEO of the world's largest ad holding company - WPP, on the state of advertising, global economic uncertainties, client concerns, Big Tech layoffs and more
-
NFT is not just the marketer's shiny new toy; gaming and esports show the way
NFTs are further transforming gaming into an income-generating activity for gamers and a lucrative tool to enhance user engagement
-
Bookstrapping: War of Lanka by Amish Tripathi
Amish Tripathi's latest book has a bit of everything. It's a re-imagination of an epic with several management lessons, says our reviewer. Bookstrapping Rating: 3.5 stars
-
How do you talk about sex in a country where talking about sex is taboo? We ask Reckitt's Dilen Gandhi
In conversation with Dilen Gandhi, regional marketing director, South Asia- Health & Nutrition, Reckitt (maker of Durex)
-
Bookstrapping: 'Dungarpur - A Glorious Century' by Samar Singh
Here's a book that focuses on the stories of the last three rulers of Dungarpur. If you are a history buff, do pick this up. Bookstrapping rating: 3 stars
-
Brain Matters: What makes the Indian consumer laugh?
Jester or outlaw, brands have always believed that the way to the consumers' hearts is through bellicose laughter. It begs to ask: What does India find funny?
-
Simply Speaking: From Nike and Adidas to LV and Balenciaga — sportswear and its ascent into high fashion
How the multibillion dollar sportswear industry wrote the rulebook on influencer marketing
-
Brain Matters: The one psychology principle every marketing strategist needs to know
Every business is fundamentally in the business of changing behaviour. Understanding behavioural truths of consumers is the first step to success
-
Ecommerce is at a nascent stage and I welcome new players entering the sector: Amazon's Manish Tiwary
The global ecommerce juggernaut's VP and country manager for India, Manish Tiwary, on how Amazon plans to unlock growth
-
From window shoppers to hardcore gamers, Indian users are ready to spend on gaming
As gaming grows in India, users are opening up to the idea of spending money on games for better experiences
-
Ad spends on gaming apps grow as brands find more value
Millennial and Gen Z user base and high engagement on mobile gaming apps is attracting advertisers across categories
-
Storyboard18 | After Nykaa's IPO blockbuster, Indian beauty industry looks at a big boom in 2022
Nykaa's public market debut is only the beginning of the beauty and skincare sector boom in India. With a focus on clean beauty, personalisation, and robust expansion plans, homegrown brands have big plans
-
Storyboard18 | Breaking down the popularity of yesteryears' sports stars in the 2021 ad market
KFC India's recent campaign features 'Queen of Speed' PT Usha. Earlier this year, we saw Cred ads featuring Rahul Dravid, Venkatesh Prasad, Javagal Srinath, and Kapil Dev. Edtech platform Whitehat Jr also roped in Dev. What’s with marketers hitching their brandwagons to veterans?
-
Storyboard18 | Managers, here's how to get through The Great Resignation of 2021
Titan Company's Vandana Bhalla reflects on how The Great Resignation has affected her as a manager and shares tips on how to get through it
-
Storyboard 18 | Celebrity couples often fail to lift brands, but can newlyweds Katrina Kaif and Vicky Kaushal carve a new path?
There is Abhi-Ash, there is Saifeena and even Amitabh-Jaya. But, for marketers, these power couples still haven't rub off on brands as much. After the initial hype, VicKat may see the same fate, unless they flip the script
-
Storyboard18 | Humanise your brand, appeal to the five senses: Sumit Virmani, CMO, Infosys
Think of Apple—the boss of tactile branding. Netflix’s 'Tudum'. Mastercard’s ‘priceless’ experiences, macarons, and scents. Multisensory branding is an arsenal that can serve marketers well in today’s diverse, multichannel environment, writes Sumit Virmani, CMO, Infosys
-
Storyboard18 | The next big thing in advertising: Are EV charging stations the new billboards?
EV charging stations can potentially be an impactful outdoor advertising platform, giving brands access to an upwardly mobile, tech savvy and affluent urban consumer base
-
Storyboard18 | Brands are now creating original music to make consumers dance to their tunes
Brands across sectors like auto, FMCG, and gaming are tying up with music labels, making music an integral part of their marketing playbooks
-
Storyboard18 | Why are ad agencies losing talent to startups, streaming platforms?
The pandemic accelerated ad-land's talent drain as employees sought better pay packages, work-life balance, and growth opportunities
-
Storyboard18 | Why esports and online gaming saw ad dollars influx in 2021
Brands targeting millennials and Gen Z users have added online gaming and esports to their advertising gameplans in 2021. Here’s how the year fared for platforms, players and brands
-
Storyboard18 | Marketers believe they write good briefs. Ad agency execs disagree
Decoding modern-day advertising briefs–what works and what doesn't
-
Storyboard18 | Why the pandemic failed to deter sales of luxury brands in India
Renewed focus on digital messaging and video-assisted sales kept the luxe market in India buoyant through 2020 and pushed sales numbers to a record high in 2021
-
Storyboard18 | Time is ripe to take advantage of the growing cult of Made-In-India CEOs
The cult of Indian executives running global companies grows, and not just linearly. Here's an attempt to analyse the larger implications of the growing phenomenon of the Made-In-India CEO
-
Storyboard18 | I can tell a story, and the moral of that story can be your product or service: Shraddha Jain
In an exclusive chat with Storyboard18, Bengaluru-based creator and internet sensation Shraddha Jain (aiyyoshraddha) talks about influencer marketing, what brands want, storytelling, trending videos that travel from Pune to Paris, and more
-
Storyboard18 | How to fix the brand crisis of consumer internet companies
Edtech, fintech and foodtech, especially, brands are increasingly facing backlash that can erode brand value and adversely affect consumer perception. So what’s the crisis plan?
-
Storyboard18 | Parody ads: Are they funny enough?
They aren't exactly the bloody Cola Wars of yore. But brands are getting cheekier in commercials, spoofing ads of other brands. The question is: Who is laughing?
-
Storyboard18 | The need for experiential marketing has become even bigger: Audi's Gaurav Sinha
Marketing is a dynamic field and the pandemic has just highlighted how much it changes, evolves and adapts, says Gaurav Sinha, head of marketing, Audi India