Storyboard18
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India-Bharat renaming: What is the cost of India's rebranding as Bharat?
Renaming of a country is a costly exercise. For instance, the estimated cost of renaming Swaziland to Eswatini was $60 million
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Hate the idea of having an opinion about everything. That's my magic mental mantra: Samriddh Dasgupta
In our newest Weekender column, we spoke to Heads Up for Tails' CMO who said that with non-toxicity, only a personal commitment (from management) can translate into a corporate commitment
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MAdtech Point: If advertising will no longer run the Internet, then what will run the Internet?
Impact of responsible use of consumer data and consent management is resetting the balance that runs the Internet
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MAdtech Point: Break down and rebuild the legacy digital advertising system
Existing digital ad and marketing systems cannot afford to find money to rewire themselves. It will be an outside job. But whose job?
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We are working on guidelines for 'greenwashing', says Rohit Kumar Singh, secretary, DoCA
Rohit Kumar Singh, secretary, Department of Consumer Affairs (DoCA), said increasing instances of misleading statements about products' eco-friendliness are a matter of concern
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Network18 and DistroTV announce partnership to stream channels live and free in India
In its initial phase, the partnership has seen the launch of Network18's key channels such as CNN-News18, News18 India, CNBC TV18 and CNBC Awaaz on the platform
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Nationally loved Air India brand now has the vision and Tatas' support to be internationally loved, says Prasoon Joshi
McCann Worldgroup's Prasoon Joshi discusses behind-the-scenes nuggets and narratives that are shaping brand Air India's transformation
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Moneycontrol launches #BullishOnIndiacampaign to capture India's rising economic might amid a global slowdown
'Bullish on India' campaign highlights that the nation's economy has not just endured challenges but has also thrived, ushering in a promising future. Through a collection of impactful industry stories, the campaign underscores India's capability to sustain economic growth across diverse sectors
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PM Modi posts on Moneycontrol's Bullish On India campaign; says India's a beacon of hope
'Bullish On India' will put a spotlight on India's vast economic landscape to provide investors, businesses, and readers with comprehensive insights into the factors propelling India's growth trajectory
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Leaders' Table: Catalyzing positive transformation through purpose-infused leadership
Purposeful leadership nurtures a culture of authenticity and openness. Alignment of actions with goals nurtures trust among stakeholders—be it customers, staff, or investors, writes Devendra Chawla
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Facts-based content creators are becoming celebrities: Nestle's Rajat Jain
The head of foods business at Nestlé Maggi talks about maintaining relevance with Gen Z, content creators calling out big companies and transparency being a critical point for the company
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Storyboard18 | After Nykaa's IPO blockbuster, Indian beauty industry looks at a big boom in 2022
Nykaa's public market debut is only the beginning of the beauty and skincare sector boom in India. With a focus on clean beauty, personalisation, and robust expansion plans, homegrown brands have big plans
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Storyboard18 | Breaking down the popularity of yesteryears' sports stars in the 2021 ad market
KFC India's recent campaign features 'Queen of Speed' PT Usha. Earlier this year, we saw Cred ads featuring Rahul Dravid, Venkatesh Prasad, Javagal Srinath, and Kapil Dev. Edtech platform Whitehat Jr also roped in Dev. What’s with marketers hitching their brandwagons to veterans?
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Storyboard18 | Managers, here's how to get through The Great Resignation of 2021
Titan Company's Vandana Bhalla reflects on how The Great Resignation has affected her as a manager and shares tips on how to get through it
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Storyboard 18 | Celebrity couples often fail to lift brands, but can newlyweds Katrina Kaif and Vicky Kaushal carve a new path?
There is Abhi-Ash, there is Saifeena and even Amitabh-Jaya. But, for marketers, these power couples still haven't rub off on brands as much. After the initial hype, VicKat may see the same fate, unless they flip the script
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Storyboard18 | Humanise your brand, appeal to the five senses: Sumit Virmani, CMO, Infosys
Think of Apple—the boss of tactile branding. Netflix’s 'Tudum'. Mastercard’s ‘priceless’ experiences, macarons, and scents. Multisensory branding is an arsenal that can serve marketers well in today’s diverse, multichannel environment, writes Sumit Virmani, CMO, Infosys
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Storyboard18 | The next big thing in advertising: Are EV charging stations the new billboards?
EV charging stations can potentially be an impactful outdoor advertising platform, giving brands access to an upwardly mobile, tech savvy and affluent urban consumer base
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Storyboard18 | Brands are now creating original music to make consumers dance to their tunes
Brands across sectors like auto, FMCG, and gaming are tying up with music labels, making music an integral part of their marketing playbooks
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Storyboard18 | Why are ad agencies losing talent to startups, streaming platforms?
The pandemic accelerated ad-land's talent drain as employees sought better pay packages, work-life balance, and growth opportunities
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Storyboard18 | Why esports and online gaming saw ad dollars influx in 2021
Brands targeting millennials and Gen Z users have added online gaming and esports to their advertising gameplans in 2021. Here’s how the year fared for platforms, players and brands
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Storyboard18 | Marketers believe they write good briefs. Ad agency execs disagree
Decoding modern-day advertising briefs–what works and what doesn't
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Storyboard18 | Why the pandemic failed to deter sales of luxury brands in India
Renewed focus on digital messaging and video-assisted sales kept the luxe market in India buoyant through 2020 and pushed sales numbers to a record high in 2021
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Storyboard18 | Time is ripe to take advantage of the growing cult of Made-In-India CEOs
The cult of Indian executives running global companies grows, and not just linearly. Here's an attempt to analyse the larger implications of the growing phenomenon of the Made-In-India CEO
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Storyboard18 | I can tell a story, and the moral of that story can be your product or service: Shraddha Jain
In an exclusive chat with Storyboard18, Bengaluru-based creator and internet sensation Shraddha Jain (aiyyoshraddha) talks about influencer marketing, what brands want, storytelling, trending videos that travel from Pune to Paris, and more
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Storyboard18 | How to fix the brand crisis of consumer internet companies
Edtech, fintech and foodtech, especially, brands are increasingly facing backlash that can erode brand value and adversely affect consumer perception. So what’s the crisis plan?
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Storyboard18 | Parody ads: Are they funny enough?
They aren't exactly the bloody Cola Wars of yore. But brands are getting cheekier in commercials, spoofing ads of other brands. The question is: Who is laughing?
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Storyboard18 | The need for experiential marketing has become even bigger: Audi's Gaurav Sinha
Marketing is a dynamic field and the pandemic has just highlighted how much it changes, evolves and adapts, says Gaurav Sinha, head of marketing, Audi India