The 'Orry Party' is just one of the surprises from brand Orry. The social media celebrity anticipates a busy year ahead, with upcoming brand endorsements, a personal talk show, and even the potential launch of an 'Orry replacement' following his planned social media demise
Orry’s unconventional approach in marketing himself is shaking things up. Indeed the ways of marketing a human brand is changing, proving that the line between genius and eccentric is sometimes delightfully blurred.
Forget the traditional ‘YOLO’ – in Orry's scheme of things or ‘Orryverse’ as he calls it, it’s ‘You Only Love Orry’. Social media celebrity, Orhan Awatramani, is not just redefining Gen Z lingo but also everything from fame and PR to marketing and the very concept of a human brand. His latest stunt? Orry’s Party.
This event saw 550 fans travel from across India, their tickets not your typical concert pass – but an Orry T-shirt itself, priced at Rs 2500.
Imagine, traveling to a party on a Monday night, paying a premium for a T-shirt, just for a chance to meet, mingle, and create content with Orry. Sounds unbelievable, right? Yet, here we are.
Orry’s unconventional approach in marketing himself is shaking things up. Indeed the ways of marketing a human brand is changing, proving that the line between genius and eccentric is sometimes delightfully blurred.