Masoom Minawala took steps towards a career on the internet when terms like ‘creator economy’ and ‘digital media influencing’ were not part of our vocabulary. Over a decade and 1.3 million-odd Instagram followers later, she tells her story through a memoir titled She’ll Never Make It, which is also, says the Dubai-based fashion influencer, a self-help guide for those who want to know how to chase their dreams and navigate unconventional careers.