Influencer-entrepreneur-investor Masoom Minawala and marketing solutions agency Schbang have come together to combine their vast network, experience and global presence to prop up content creators. Through their joint venture Schbang MMaximize, the two will provide a comprehensive platform for creators to build their personal brand.
Minawala is one of the first entrants in the content creation industry and has over a decade of experience. The 29-year-old represents brands like Louis Vuitton, Dior, Bvlgari, Estée Lauder, Samsung, BMW, and Airbnb and has invested in a bunch of startups like Front Row, One Impression, Bliss Club, Stumbl. The fashion influencer has now partnered with Harshil Karia, co-founder of Schbang, who has been her mentor for twelve years. Founded in 2015, the creative and technology transformation company Schbang has served brands like Google, Adobe, Zoho, Amazon, MAC Cosmetics, and so on.