The 32-year-old content creator, famous for his comic videos, talks about his journey, work process, the growing creator economy, and more
RJ Abhinav has 4.2 million and 2.5 million followers on Instagram and YouTube respectively.
Abhinav Chand, who fans know as RJ Abhinav, started making funny videos much before content creation on Instagram gained popularity. The 32-year-old RJ-turned-comedy-content-creator has 4.2 million and 2.5 million followers on Instagram and YouTube respectively, and is immensely popular for his mehendi-wala videos. For his videos, Chand takes insights from everyday situations and portrays them in a very as-is fashion. Besides making reels for Instagram, Chand also manages three YouTube channels, two of which are a mix of comedy and vlogs, and one is dedicated to tech.
Having gained popularity during the pandemic, Chand has since been invited to movie premieres, collaborated with Star Sports, and was the first comedy content creator from India to walk down the red carpet at the Cannes Film Festival. In conversation with Forbes India, Chand talks about his journey, the growing creator economy, brand collaborations and more. Edited excerpts:
Q. How and when did you start your journey in content creation?
I enjoy acting. While in college I did theatre and street plays and also learnt video shooting and editing skills at the same time through YouTube. Then, around 2016, I started making videos and putting them out on Facebook, after following the journey of other content creators from the US and UK who were on the rise. After college, I also joined a radio station and became an RJ, while making videos on the side. That’s how my journey started.
Q. What is your process of creating content?