Samidha graduated with a bachelor's in mass media from Sophia College, Mumbai, right before joining Forbes India, where she writes about various startups across industries. She also works on News by Numbers, a format of storytelling through infographics. In addition, she's part of the web team that manages social media and organizes various annual events for the publication. Samidha is a film buff and enjoys all kinds of cinema-from cringy Bollywood flicks to the poetic works of Tarkovsky.