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Shubhranshu Singh
Shubhranshu Singh
Author
Storyboard18From fads and trends blah-blah to hard working marketing
A great brand never killed a business but a bad business destroyed many iconic brands, writes Shubhranshu Singh in this week's Simply Speaking column for Storyboard18
Storyboard18Simply Speaking: The T20-fication of content; TikTok and the fame to flame story
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Storyboard18Simply Speaking: Why brands need to be woke by design
Storyboard18Ask ChatGPT, how to build great brands from buzzy innovations
Storyboard18Simply Speaking: Aping trends is wannabe. It is not what great brands do
Storyboard18Simply Speaking from the FIFA World Cup 2022: Qatar emerges the winner
Storyboard18Simply Speaking: The changing face of Big Tech brands - from focused value creators to conglomerates
Storyboard18Simply Speaking: From Nike and Adidas to LV and Balenciaga — sportswear and its ascent into high fashion
Storyboard18Simply Speaking: Familiarity does not breed contempt. It builds preference
Storyboard18Simply Speaking: Emotion as a marketing lever—you can't wish it to happen
Storyboard18Simply Speaking: A brand mosaic and the little things that make it
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