A great brand never killed a business but a bad business destroyed many iconic brands, writes Shubhranshu Singh in this week's Simply Speaking column for Storyboard18
In marketing, as in all businesses, the adage holds the truth: "Shortcuts make long delays." Lasting success relies on taking the more difficult but rewarding path of building relationships through trust earned step-by-step over time, writes Shubhranshu Singh. Image: Shutterstock