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Beyond sales: How festive communication is evolving with shifting consumer patterns

On a closer look, the public conversation around the festive season this year is about sharing, caring, nostalgia and breaking stereotypes

ByKanika Mittal & Rishabh Sharma

Storyboard | Cred to Cadbury, nostalgia in advertising should be handled with care

ByPriyanka Nair

Facebook strikes global licensing deal for music from India's Saregama

ByHarichandan Arakali

Back on Air: Worldspace 2.0

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