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We never discounted. We charged a premium: Ather Energy CEO Tarun Mehta
Ather Energy CEO Tarun Mehta shares his thoughts on building a great team and a brand story, and the EV industry
ByRajiv Singh
Ather Energy has survived so far by scripting a differentiated play. Can they continue creating magic?
ByRajiv Singh
Why 'kitna deti hai' doesn't hassle Tarun Mehta and Ather Energy
ByRajiv Singh
Get, Set, Go: Why Ather Energy is ready to ride the hockey-stick growth
ByHarichandan Arakali
An electric ride: Ather Energy starts bookings for its green scooters
ByHarichandan Arakali
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Tarun Mehta & Swapnil Jain: Electrifying scooters
ByHarichandan Arakali

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