Kellogg School of Management
Kellogg School of Management
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When do we identify with the bad guy?
What started as research into consumer psychology led to deeper questions about human nature
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Predicting Exchange Rates is hard. Could dusting off an old technique help?
Investors take note: the "real exchange rate" may be a more accurate long-term forecaster than economists thought
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Why your next brainstorm should begin with an embarrassing story
This counterintuitive exercise can spark creativity.
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How companies can mine online reviews for product-development gold
The right techniques can uncover valuable insights in user-generated content
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Two ways the economy could have recovered faster after the great recession
Doubling down on these monetary policies could help combat future financial crises
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Entrepreneurs, don't let branding become an afterthought
It is something of an understatement to say that most early-stage entrepreneurs have a lot on their plates
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How Business Leaders Can Prepare for a Cyberattack
The former head of U.S. Cyber Command explains why any company can be a target
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It's time to radically rethink the customer experience. Here's how to get started
To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI
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AI and the social sciences used to talk more. Now they've drifted apart.
Research shows that the gap between these disciplines is growing, which could make it harder to address social and ethical problems.
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To improve customer experience, embrace the outliers in your data
Don't ignore them. Let them highlight your biggest failures and juiciest opportunities.