Kellogg School of Management
Kellogg School of Management
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How much do campaign ads matter?
Tone is key, according to new research, which found that a change in TV ad strategy could have altered the results of the 2000 presidential election
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The internet is awash in positive product ratings. Here's how to decipher the good from the great
Forget stars and numeric ratings: a review's language offers better clues to a product's quality and likely success
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Working parents feel pulled in two directions. What does this mean for companies?
A new study looks at what happens when parental and professional identities collide
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3 skills new managers need to succeed
To start, recognise that entire teams—and not just individuals—require clear feedback.
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When it comes to morally dubious behavior, do startups get a pass?
Transgressions, such as treating workers badly, resonate differently when it's a startup versus an established company.
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Does positive ESG news help a company's stock price?
A comprehensive new study finds that investors reward some—but not all—efforts
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Is it time to raise your prices?
4 things for brands to consider as inflation provides more opportunities for growth
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Take 5: How to become an expert in something new
Turns out, there's a "special sauce" that can help you get there. But expertise can also come with a curse
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Leading is tough right now. But you've got this.
It's not about changing your style—you'll just need to kick things up a notch
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How to design contests that motivate employees
From innovation challenges to sales competitions, contests offer a powerful way to incentivize teams and individuals