Kellogg School of Management
There's been little research on what brings about new procedures, despite how life-changing they can be
Phil Kotler's groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor Alexander Chernev discuss how big data, social media, and purpose-driven branding are moving the field forward
An excerpt from the new book Exit Right explains why you should have the "exit talk" early and often
A Kellogg professor offers his perspective on why these investment vehicles can be losing propositions for many casual investors
Many data viz gurus advocate for decluttering graphs and focusing on specific info. Do those techniques actually help your audience?