OTT platforms: Web of opportunity
OTT platforms have proved to be a boon not only for actors but also its operators
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Prefer us on GoogleLast Updated: Dec 15, 2018, 09:06 IST1 min
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The BCG study estimates that 16 percent of all media consumption in India is on digital media. The domestic video OTT market, it says, will skyrocket from about $500 million by revenue in 2018 to $4.5-5 billion in 2023.
“OTT has allowed storytelling like never before. When you are making a film, you are making it for the masses on an OTT platform, you do it for a specific target audience, which gives you the creative freedom. There is a freedom of expression,” says Anil Wanwari, chief executive and editor in chief at indiantelevision.com group.
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First Published: Dec 15, 2018, 09:06
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