Pranav Goel, Uttam Digga, Vikas Chaudhary: On the right truck

From left: Vikas Choudhary, Pranav Goel and Uttam Digga, co-founders of Porter, are trying to transform the supply chain economyImage: Nishant Ratnakar for Forbes IndiaPranav Goel | 29Uttam Digga | 29Vikas Chaudhary | 28Co-founders, Resfeber Labs & PorterCategory: TechnologyLast February, Mahindra Group struck an agreement to merge SmartShift, its logistics solutions unit, with Porter. Mahindra would also invest ₹65 crore in the merged entity to become a significant minority shareholder in the venture. The deal is expected to conclude in the next few months. Porter is an online logistics marketplace started in 2014 by IIT graduates Pranav Goel, 29, Uttam Digga, 29, and Vikas Chaudhary, 28, under their company Resfeber Labs. It helps small businesses and individuals find light commercial trucks on demand, especially for intra-city needs.

With the consolidation of SmartShift and backing from the $19-billion Mahindra Group, the highly tech-enabled Porter is likely to build on its promise. It helps that Resfeber Labs counts Sequoia Capital and Kae Capital as its investors.

“We are not only trying to transform the supply chain economy, but also [working on] the social transformation of our drivers,” says Goel. “With India’s smartphone revolution, we can expose them to a host of services such as better access to health care.”

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“Our association with Porter will be a win-win for both companies and cement our position in the ever-growing shared mobility space,” says Anish Shah, chairman of SmartShift.